Phuong My is one the top new designers on the world’s stage. My studied and graduated with honors from the Academy of Art University in San Francisco before pursuing a career in fashion. Her designs are innovative, yet delicate. From the design and production process through to client service, the smallest details are obsessively pursued. Rather than accepting the limitations of local fabrics available to other designers in Vietnam, Phuong My outsources to select partners in Paris, Milan, Hongkong and Tokyo, thus providing the optimum blend of both materials and exclusivity that has proven to be successful for the brand.